Whilst working at HOQ we were apart of many activations. A particular one I oversaw was the David Jones Christmas Shopping Night which our brand, Minkpink, took part of. 

The aim was to raise brand awareness whilst focusing on the gift of giving back. 

The activation was a large, squared feature cube whereby envelopes with gifts inside were enclosed. 

The idea was for customers to either keep the gift or gift it back to our chosen charity, Dress for Success. 

My responsibility was to create the design, oversee the printers, ensure good communication within the team and time-manage the installation process. 

We received positive feedback, social media growth and donated $2000+ units of clothing.